Within the course of only a few years, Erick Morillo used his world-renowned DJ status to propel his own record label, Subliminal, to international prominence. Yet long before Subliminal became one of the most equitable brand names in house music, Morillo had experienced international success in 1993 with the chart-topping dancefloor sensation "I Like to Move It," as well as several other hits with the Latin house group Reel 2 Real. By the end of the '90s, he held international residencies and operated one of the world's most successful house labels. ~ Jason Birchmeier